![]() ![]() ![]() We thought it would be a fun little project to see what insights we could find from the video itself and the comments people had posted on it. There was just so much buzz around the TikTok video created by graphic designer Emily Zugay that it piqued our interest. Brands need to leverage this precious qualitative TikTok video data and not just rely on numerical data from TikTok analytics if they want to significantly catapult their brand value and image.Ĭircling back to how we realized what McDonald’s consumers wanted on the menu. You can get very interesting and valuable consumer insights through sentiment mining of TikTok videos with video AI. TikTok, for all practical purposes, is the most happening place right now for brand marketing. TikTok For Business - Does It Really Work? After all, every brand needs to heed the voice of the customer (VoC). If a good many of us on TikTok tell McDonald’s that that’s what we want, they might just start making onion rings. Do People Really Want McDonald’s Onion Rings? | TikTok AIĬan brands leverage TikTok analytics and know what new product offerings they should invest in? Can consumers influence a brand to create something new via TikTok for business? More importantly, can we get the onion rings we’ve been wanting for so long at our favourite McDonald’s!Īpparently, yes. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |